single plan meaning in Chinese

单一记帐法

Although more attention has been paid on the marketing channel , but there are still lots of questions because the market had been under the control of single plan of the government for a long time and the related instruction had not been built up . currently there are lots of kinds of marketing channel , each company has their own way to get in the market based on their characters . and the result is that lots of tactics , competition without rules
各企业根据自己的特点以不同的方式进入市场，其结果是：新招叠出，竞争失序，失败的多，成功的少，正如卢泰宏教授所说： “通路是目前市场中最混乱的一块，是变数最多的一块，同时也是决定竞争胜败的最主要一块” 。